Ten crispy chicken nuggets, medium fries and a Coke: a classic McDonald’s order. But add sides of cajun and sweet chili sauces and a collectible purple box and you’ve just placed an order for the BTS Meal, this summer’s collaboration between the seven-member Korean pop sensation and the fast food giant. It was a small addition, yet on a quarterly earnings call this week, McDonald’s partially credited a 25% sales increase in the U.S. to the collaboration.
Launched in late May and officially concluded on June 20, the BTS Meal followed a history of big-ticket star collaborations between McDonald’s and buzzy parts of pop culture. And on July 29, McDonald’s announced the next celebrity to receive a meal treatment: 28-year-old Californian rapper Sawe…